Design
Key Features
Your foodie friend Hops
Indecision is what kills most food apps for casual users. So I made the brand voice a foodie friend, someone who nudges you instead of making you scroll.
A personality, not an algorithm
The mascot became the assistant, giving recommendations and reactions a familiar face users could trust. I animated a set of states so Hops always feels alive in the chat.
Fetching
Hops carrying loading states, so waiting never feels like a spinner.
Recommending
Hops fronting recommendations, presenting picks like a friend would.
Reacting
Hops reacting to your choices, closing the loop with a bit of delight.
The Ask Hops flow
The full flow as an animated prototype: a tired user asks where to go, and Hops comes back with a pick nearby.
Ask like you'd text a mate
Plain language in. No filters, no forms.
Hops does the digging
Searches nearby deals that fit the ask.
One pick, not a list
A single card you can act on, distance included.
