My name is Simon, a product designer and ex-civil engineer currently working at Xero and HOPS NZ in Auckland, New Zealand, where I was born and raised.
I believe that design is a superpower. Designs have the power to turn complex problems into creative and, most importantly, impactful solutions. We can solve problems and show people the future.
Design should be strategic. It isn't enough to look at a problem in isolation; we need to account for business needs and technical constraints.
Design and designers should care, whether we are designing accounting software or AI-powered food apps. Don't focus on what is trendy or what others are doing. Instead, focus on how we can improve the lives of the real people who use our products.
It's cheesy but experiencing the world is something that will never get old.
One day, I woke up and decided that if I was going to pay 100 dollars for a shirt, I might as well be the one who designs it.
During uni, my friend and I saw the state of Auckland's nightlife after COVID. Thus, HOPS was born in order to help bring it back to life.
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